MEET THE TEAM

At David James, we believe that great work starts with great people. Our team is made up of passionate, talented individuals who bring their unique skills, personalities, and perspectives to everything we do.

Get to know the people behind the brand, a team of dedicated professionals who care deeply about delivering exceptional results and building lasting relationships.

Management Team

David Applegarth

David Applegarth

Managing Director

David established David James Limited in 2007 with the vision of creating a reputable dealership specialising in sports, performance, and prestige vehicles. Having worked in the motor trade since the age of 20, David brings more than 27 years of industry experience to the business.

With extensive expertise in buying and selling, David has developed a reputation for his keen eye for quality and his passion for sourcing some fantastic cars. His commitment to high standards has shaped the growth of David James Limited, ensuring the dealership is recognised for both its premium stock and its customer service.

Today, David continues to lead the company with the same dedication and vision that defined its beginnings, supported by a team that shares his appetite for delivering excellence in every aspect of the business.

Joanne Reynolds

Joanne Reynolds

Financial Director

Joanne joined the business in 2015 and has been a cornerstone of the team ever since. As our Financial Director, she keeps a sharp eye on the numbers, ensuring everything adds up and runs smoothly behind the scenes. But Joanne’s role doesn’t stop at the balance sheet.

Affectionately known as the “Mother Hen,” she’s the glue that holds the team together. Joanne keeps the team in check with her unique style of leadership and trademark sense of humour. Whether it’s offering support, sharing a laugh, or making sure things stay on course, Joanne brings a personal touch that keeps the team on point.

Put simply: if something needs doing – or someone needs a nudge – Joanne’s already on it.

In her spare time, Joanne enjoys camping, spending time with her family and is a huge fan of Newcastle United.

Sales Team

David Alexander

David Alexander

Senior Sales Executive

David joined the business in 2023, bringing with him over 25 years of experience across various sectors of the motor industry. Since joining, he has progressed into the role of Senior Sales Executive, where his extensive knowledge and professional approach have made him an integral part of the team.

With a strong focus on sports, prestige, and performance vehicles, David is committed to delivering a high standard of service and building lasting relationships with customers. His results-driven mindset and deep understanding of the specialist market contribute directly to the continued success of the dealership.

Outside of work, David enjoys spending time with his family, travelling, and coaching junior football with North Shields.

Chris Hewson

Chris Hewson

Sales Executive

Chris joined the David James team in 2020 and has been a valued member of the sales department ever since. With a friendly, approachable manner and a commitment to great customer service, Chris works hard to ensure every customer has a smooth and positive experience.

Outside of work, Chris enjoys spending quality time with his family and socialising with friends – always making the most of his downtime.

Jack Haywood

Jack Haywood

Sales Executive

Jack joined the business in 2024, starting his journey in our Aftersales department. With a strong background in customer-facing roles across various sectors in retail, he quickly became a valued member of the team. In January 2025, Jack brought his experience and enthusiasm to our Sales team, where he continues to deliver excellent service and build lasting relationships with customers.

Outside of work, Jack enjoys socialising with friends and spending time behind the wheel of his ever-growing fleet of cars.

Robbie Sewell

Robbie Sewell

Sales Executive

Robbie is the newest member of our sales team, having joined David James in August 2025. With a background working for prestige brands at main dealer level, he brings a wealth of industry knowledge and experience to the role.

Since joining, Robbie has hit the ground running and is thriving in his new environment. He’s quickly adapted to the more relaxed and friendly vibe here at David James and is enjoying building strong relationships with customers in a setting that values both professionalism and a personal touch.

In his spare time, Robbie enjoys spending time with his young family and socialising with friends

After Sales

Jamie Spence

Jamie Spence

After Sales and Service Manager

Jamie joined our Aftersales Department in 2024 and has quickly become an integral part of the David James team. With vast experience in motor trade aftersales, Jamie has played a key role in the significant growth and development of our service operation.

Overseeing a team of 12 across both our Service and Preparation Departments, Jamie ensures everything runs smoothly – from customer care to vehicle readiness – with a focus on quality and efficiency.

Outside of work, Jamie is a passionate Newcastle United supporter and a dedicated music fan. When he’s not cheering from the stands, you’ll often find him gigging across the UK, enjoying live music wherever he can.

Buying Team

Kylan Miller

Kylan Miller

Vehicle Buyer

Kylan joined the business in 2021, starting out in our Vehicle Preparation team. His eye for detail and passion for the industry quickly saw him progress into his current role as a Vehicle Buyer. With a deep understanding of the market and outstanding product knowledge, Kylan plays a key role in shaping our stock profile—ensuring it stays unmatched and helping us stand out from the crowd.

When he’s not sourcing top-quality vehicles, Kylan has his hands full at home with his young family, keeping him just as busy outside of work as he is in it!

CJ Applegarth

CJ Applegarth

Vehicle Buyer

CJ joined the David James team in 2022 straight from school, bringing with him a genuine passion for cars and a sharp eye for quality. As one of our dedicated Vehicle Buyers, CJ plays a key role in ensuring our stock profile remains one of the best in the business.

His enthusiasm for all things automotive means he’s always on the lookout for the right vehicles to meet the needs of our customers – helping to keep our forecourt fresh, varied, and high quality.

Outside of work, CJ enjoys family holidays and socialising with friends, making the most of his downtime when he’s not out hunting for the next great addition to our stock.

Marketing

Harry Applegarth

Harry Applegarth

Digital Content Creator

As the youngest member of the team, Harry brings a fresh perspective and the creative energy needed for this fast-moving digital age. Since joining David James, he has taken on the role of Digital Content Creator, specialising in all thing’s social media.

Harry is solely responsible for photographing all our vehicles, making sure they’re presented at their very best across our digital platforms. His eye for detail and understanding of online trends help ensure our content stays modern, engaging, and on brand.

In his spare time, Harry enjoys keeping active at the gym and socialising with friends – balancing his creative work life with a healthy and social lifestyle.